Of all the things I’ve been collecting lately, I been hooked to postcards by the Curt Teich Co., especially the the ones from the 20’s through the 50’s. I find that they have a good balance of “photographic” detail and “pop art” in them. The method that these cards were made were a highly guarded secret when the company was in operation so not everything is known about how they were made. The thing I find most interesting is how they selected colors. They would send a customer a modified photo with an overlay sheet that kind of resembled “painting by numbers.” Along with this, they would send a chart of numbered colors that they thought best suited the scenes. The customers would then select a color they thought best resembled reality. Because they wanted the best possible scene, they would often exaggerate the color. The company who made these often had no clue what the color was because they were sent black & white photos. In essence, every customer had a hand in creating these amazing pieces of art. I want more of this WICKED AWESOME artwork so I’ve added these to my list of wanted ephemera. Antique store here I come.
View my ever-growing Curt Teich Post Card collection on Flickr: CURT TEICH COLLECTION